David Haar is the Senior Director of Strategic Marketing at Vital Vio. He has over 30 years of experience in branding, communications, lead generation, research, analytics, and product management, domestically and globally. He brings extensive marketing leadership experience to Vital Vio having built high-performance marketing teams, driven profitable growth and cultivated stellar brands within the healthcare and technology sectors for startups, growth and public companies. Most recently David led his own marketing consulting firm, delivering strategic and tactical expertise to companies that did not need or could not afford a full-time, executive-level marketing professional. Prior to that David served as senior vice president of marketing for InfuSystem, a healthcare services company, and as vice president of marketing for National Medical Health Card, a pharmacy benefits manager. David has a BA in English from the University at Albany; in his spare time, he can be found in his kayak attempting to trick bass with fake worms.