Ask an EP: Mertcan Erdogan

Mertcan Erdogan

Establishing a North American market for Turkey-based manufacturer Heper Lighting was a welcome challenge for the COO of the group’s new U.S. subsidiary

Mertcan Erdogan
Mertcan Erdogan, Heper Lighting
Why lighting?
How I got into lighting was mostly coincidental. After working as an R&D engineer for over three years, I sought a role where I could combine my social and technical skills so I started looking for technical marketing jobs. When it came to choosing from a lighting company and a piping company, lighting just seemed more fun.

I must confess though, embarrassingly, I did not know much about lighting when I first started working. However, at Heper Lighting— a manufacturer of outdoor lighting products for road, tunnel, landscape and façade applications—I had the good fortune to be trained by lighting professionals who showed me the beauty and importance of the design and correct use of light. After working as the brand manager for over two years, I was assigned as the COO of the group’s U.S. subsidiary, Heper USA.

Favorite project?
My favorite project is quite recent. It is a park project in Florida, and was the first project we were awarded in the U.S. After years of work developing and preparing for the market, it was a sign for me that there is a good chance I am on the right path.

Best part of your job?
Even though it can be exhausting, traveling is a huge plus for me. I constantly have the chance to meet and exchange ideas with people all around the world, learn about different countries, cities and cultures, and see new places. Also, the learning opportunities. Lighting has a perfect balance of technicality and artistry, and that is why it is such an absorbing subject to me. I truly enjoy learning from industry publications, doing research for new products, attending conferences, and so on.

Biggest obstacle you’ve encountered?
Luckily, my biggest obstacles and the best parts of my jobs are closely related. In my current role, expectations are high, which can be stressful. After conducting business development activities in the North American market, we decided to establish a presence in the U.S. and I was assigned to take care of pretty much everything. I needed to do countless hours of research, visits and phone calls to make the right decisions. I needed to learn about different business types, the U.S. tax system, accounting, immigration law, etc. Not only did I need to prepare market research, but I also needed to use that information to plan the future of the company. In a way, this was going to be my “baby” and I did not know at the time if I was up for the task. However, I was also lucky enough to be guided by strong people who had faith in me and I am proud of what I have managed so far.

Most important thing for the future of the lighting industry?
Education. Not only deep technical-level education, but I think everybody inside and outside of the industry should have a better understanding about the importance of the right use of light. If this is managed, end users would have a better appreciation of what is right for them, contractors would respect the specifications more, distributors would carry better products, reps would be faster and more flexible to solve specifiers’ needs, manufacturers would focus on optics more and lighting designers would come up with even more brilliant projects.

Dream job?
This job, as I picture it in my head a year from now—starting to gain momentum in our sales, working with brilliant, fun employees and vendors, traveling throughout the States, constantly being in touch with lighting designers, and always learning more about lighting and business management.

EP Zoom Platinum Sponsor - $20,000

What’s in it for you?

  •    Sponsor 5 Students/Emerging Professionals and the EP Day presentation platform
  •    Visibility and awareness before breakout rooms and throughout the event
  •    Opportunity to present a live or prerecorded personal closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage

EP Sponsorship Opportunities

Sponsor students and emerging professionals to attend the virtual Annual Conference event or the in-person Street & Area Lighting Conference. Student and EP recipients selected by Emerging Professional Committee.

EP Breakout Room Sponsor - $8,000

What do you get?

  •    Sponsor breakout room for live engagement and networking during EP Day
  •    Opportunity to present a live or prerecorded personal welcome message (15 seconds-1 minute duration)
  •    Visibility and awareness at the start of the schedule
  •    Personalized zoom backgrounds for moderators
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage
  •    Opportunity to provide personalized swag to attendees and moderators

EP Game Sponsor - $5,000

What are the benefits?

  •    Sponsor live interactive game session(s) during EP Day
  •    Ability to use your personal game hosting platform for the game session (IES can provide platform if needed)
  •    Be a Game Co-Host
  •    Opportunity to provide personalized swag or selection of IES publications as prize options

1 X Event Sponsor - $5,000

What’s in it for you?

  •    Visibility and awareness before breakout rooms and throughout the event – graphic image of logo
  •    Opportunity to submit a prerecorded personal opening/closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

6 X Breakout Room Sponsor - $1,000 – (1 for each of 6 Breakout Rooms)

What do you get?

  •    Visibility and awareness at the start of the schedule – [verbal announcement/thank you]
  •    Personalized Zoom background for moderators – [moderators must use if provided by sponsor]
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

3 X Leadership Forum Kahoot Game Sponsor - $500

What are the benefits?

  •    Sponsor live interactive Kahoot game session(s) during LF Day
  •    Be a Game Co-Host (optional)
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

1x Gold Sponsor- $25,000

  •    Recognition as a Gold Sponsor in a fourth (1/4) page placement for 2 months in LD+A magazine
  •    Recognition as Gold sponsor on event app and all event communication, excluding Registration and Daily Digest communications
  •    Full registration for two (2) to the Annual Conference
  •    Company logo and hyperlink placed on exhibitor page within event app

2x Keynote Sponsor- $10,000

  •    2-3 minute Opening
  •    Introduce keynote speaker
  •    Company logo and hyperlink placed on exhibitor page within event app

5x Virtual Break Sponsor - $6,000

  •    Provided graphic visible during break duration
  •    Recognition as Virtual Break sponsor on event app and all event communications, excluding Registration and Daily Digest communications
  •    Full Registration for one (1) to the Annual Conference

1x Opening Session Sponsor- $5,000

  •    90-second video prior to session start
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Closing Session Sponsor- $5,000

  •    90-second video prior to session start
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Society Update Sponsor - $5,000

  •    Recognition as Society Update sponsor throughout web
  •    Recognition as Society Update sponsor on event app and all event communication, excluding Registration and Daily Digest communications
  •    Full registration for one (1) to attend the 2021 Annual Conference
  •    90-second video prior to session start

1x Registration Sponsor - $5,000

  •    Visibility as sole sponsor on the registration page and in all registration focused communications
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Daily Digest Sponsor - $5,000

  •    Visibility as sole sponsor in all Daily Digest focused communications
  •    Recognition on event webpage and communications as Daily Digest Sponsor

10x Event App Exhibitor Page Sponsor - $1,000

  •    Company logo and hyperlink placed on exhibitor page within event app