These algorithms, as with social media, trigger the release of endorphins and dopamine, creating feelings of pleasure and satisfaction. We are being manipulated into compulsive behavior that sucks us into endless YouTube videos and social media engagement, often with nothing of value to show for our time. AI can generate and distribute misinformation faster and more effectively than any alternative method without consequence, or conscience.
Anything strong enough to help us is strong enough to hurt us and AI promises both. Our lighting community needs to use AI for good to stay relevant and to maximize efficiencies, while minimizing its negative impact on us. Hundreds of new tools are available to us for marketing, lighting design, manufacturing, collaboration, developing AI agents, lighting education and more. Attend this session to identify the best tools, what is coming and how we can help to safeguard ourselves and our businesses while utilizing these helpful new tools.
