Ask an EP: Chris J. Bishop

Ask an EP: Chris J. Bishop

The president of Illumenedge, a Toronto-based horticultural lighting design agency, hopes his firm can be part of the solution to the global food crisis

Ask an EP: Chris J. Bishop
Chris J. Bishop, Illumenedge
Why lighting?
My Dad. He’s always been passionate about lighting. He’s been involved as a Philips agent in the Southern Ontario region for almost 30 years. Without his guidance and expertise, there is no way I would’ve been able to accomplish what I have so far.

I chose horticultural lighting in particular because when I was coming out of school, Canada was approaching cannabis legalization. I saw a massive online interest in lighting for horticulture, but very little resources. The other thing I noticed was the lack of educational, unbiased design agencies. Most horticultural lighting was being sold direct, so I started Illumenedge in 2017 with the goal of disseminating accurate and photorealistic horticultural lighting designs with the best solution possible.

Favorite project?
Our active redesign/retrofit of Ripley’s Aquarium. The manager of life support systems contacted us because of our involvement in the niche lighting realm, including aquaculture applications for the cultivation of aquatic plants and animals. They needed highly specified lighting for various exhibits and spaces. In one setting, we used a 7000K, 10-deg spotlight to create a “deep blue sea” effect. It was exactly what Ripley’s was looking for. Bringing forward solutions for our client’s issues is always satisfying, but this was something else.

Best part of your job?
The tours and site visits. Typically, lighting site visits aren’t the most exciting aspect of the job, however, with horticultural lighting it is totally different. Most of these facilities, whether cultivating cannabis, leafy greens or insect larvae, will teach you something amazing and unique during your visit. There are so many individuals I encounter with the best stories from all over the world. With light being utilized as a resource in these facilities, the high-output demand and specificity of wavelengths create incredibly particular requirements for each project and application.

Biggest obstacle you’ve encountered?
Proving myself within an emerging industry. With horticultural lighting being such a focus today, there is a lot of competition within the market. Initially I felt out of place, but once I sank my teeth into a few detailed projects, I became much more confident. Additionally, being a young adult starting my own business, I definitely experience hesitation from older parties when initially meeting. I have to always prove myself, but that’s an enjoyable challenge.

Most important thing for the future of the lighting industry?
The biggest surprise will be the increased focus on horticultural lighting after we begin experiencing a food crisis. Indoor farming installations have consistently been cultivating nearly 400-times more produce per sq ft than traditional agriculture. We’ll need many more horticultural lighting designers and experts across the globe to help create successful indoor farming facilities.

What’s next?
We’re looking forward to working with more indoor farmers. We’re going to see a massive interest develop around vertical farming in the coming years and I’m excited to be a part of that. It’s such an awesome space seeing the combination of traditional agriculture and new technologies creating these amazing environments. Alongside collaborating with growers, I’m hoping to expand our network and connections with other lighting designers to assist in their introduction to horticultural lighting, and help assist them in the learning curve, terminology and differences from traditional lighting.

EP Zoom Platinum Sponsor - $20,000

What’s in it for you?

  •    Sponsor 5 Students/Emerging Professionals and the EP Day presentation platform
  •    Visibility and awareness before breakout rooms and throughout the event
  •    Opportunity to present a live or prerecorded personal closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage

EP Sponsorship Opportunities

Sponsor students and emerging professionals to attend the virtual Annual Conference event or the in-person Street & Area Lighting Conference. Student and EP recipients selected by Emerging Professional Committee.

EP Breakout Room Sponsor - $8,000

What do you get?

  •    Sponsor breakout room for live engagement and networking during EP Day
  •    Opportunity to present a live or prerecorded personal welcome message (15 seconds-1 minute duration)
  •    Visibility and awareness at the start of the schedule
  •    Personalized zoom backgrounds for moderators
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage
  •    Opportunity to provide personalized swag to attendees and moderators

EP Game Sponsor - $5,000

What are the benefits?

  •    Sponsor live interactive game session(s) during EP Day
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  •    Opportunity to provide personalized swag or selection of IES publications as prize options

1 X Event Sponsor - $5,000

What’s in it for you?

  •    Visibility and awareness before breakout rooms and throughout the event – graphic image of logo
  •    Opportunity to submit a prerecorded personal opening/closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

6 X Breakout Room Sponsor - $1,000 – (1 for each of 6 Breakout Rooms)

What do you get?

  •    Visibility and awareness at the start of the schedule – [verbal announcement/thank you]
  •    Personalized Zoom background for moderators – [moderators must use if provided by sponsor]
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

3 X Leadership Forum Kahoot Game Sponsor - $500

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  •    Sponsor live interactive Kahoot game session(s) during LF Day
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1x Gold Sponsor- $25,000

  •    Recognition as a Gold Sponsor in a fourth (1/4) page placement for 2 months in LD+A magazine
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  •    Full registration for two (2) to the Annual Conference
  •    Company logo and hyperlink placed on exhibitor page within event app

2x Keynote Sponsor- $10,000

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5x Virtual Break Sponsor - $6,000

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1x Opening Session Sponsor- $5,000

  •    90-second video prior to session start
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1x Closing Session Sponsor- $5,000

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1x Society Update Sponsor - $5,000

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  •    Full registration for one (1) to attend the 2021 Annual Conference
  •    90-second video prior to session start

1x Registration Sponsor - $5,000

  •    Visibility as sole sponsor on the registration page and in all registration focused communications
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1x Daily Digest Sponsor - $5,000

  •    Visibility as sole sponsor in all Daily Digest focused communications
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10x Event App Exhibitor Page Sponsor - $1,000

  •    Company logo and hyperlink placed on exhibitor page within event app