LD+A Writer’s Guidelines

LD+A Magazine

Readership & Content: By contributing to LD+A, you are helping IES disseminate information on design and technical innovations to approximately 10,000 lighting designers, interior designers, architects, engineers, electrical contractors, facility managers, consultants and others associated with the lighting profession. Topics covered include energy management, retail lighting, office lighting, roadway lighting, sports and recreational lighting, and industrial lighting. In addition, industry overviews, management information, professional development articles and member profiles are included in the pages of LD+A.

Style Tips: LD+A readers practice in many specialties and sub-specialties, so not all readers will be experts on your topic. As a result, please keep in mind the following:

  1. Prospective contributors must submit a brief article abstract or bullet-point outline to Editor/Publisher Paul Tarricone at [email protected].
  2. Assume the reader has a general lighting design/engineering background but is not experienced in your field. For example, a reader who specializes in roadway design should easily understand an article on the design strategy used for lighting an office. Use simple, clear language and include definitions of terms or abbreviations specific to your field.
  3. Outline your main points. Do they follow in a logical order? Keep similar topics together in the text.
  4. Write the article in plain English. Avoid jargon and stress nouns and active verbs. Avoid passive voice when possible: Use “The engineers decided” rather than “It was decided,” for example.

The Type of Articles We Accept: LD+A’s and the Society’s mission is to enhance and improve the practice of lighting. Generally speaking, we accept two types of articles from outside contributors:

  1. Essays. These articles are essentially opinion pieces that take a position on an important topic in the profession.
  2. Overview/How-to/Technique Articles. These articles describe design approaches in a general sense (e.g., an overview of daylighting techniques; the use of lighting controls in educational facilities).

Author-Editor Teamwork: The first step in our process is to submit an abstract or bullet-point outline detailing the key points of your article. Upon acceptance, your submission will be assigned to an LD+A editor. The editor will make changes for style, readability and length, and will ask questions to clarify certain points. Keep in mind that an article scheduled for one month may be held over for another issue due to space considerations.

Manuscript Checklist:

  1. Word Count: 1,200 to 1,500 words. The total word count should fall into this range regardless of whether your submission consists of just one article or an article plus one or more “sidebars” or shorter articles, which focus on one particular aspect of the text in detail.
  2. Author Bio and Headshot.
  3. Artwork: Please supply “headshots” of the key designers, hi-res project photography, as well as charts, graphs, diagrams, project timelines, etc. that can help illustrate the article. Artwork can be sent electronically as tif, eps or jpeg files (300 dpi at 8 in. x 10 in.). Please be sure to identify images to facilitate the writing of captions that appear with the article. If you are supplying professional photography, please indicate that you have permission to use the photography.

EP Zoom Platinum Sponsor - $20,000

What’s in it for you?

  •    Sponsor 5 Students/Emerging Professionals and the EP Day presentation platform
  •    Visibility and awareness before breakout rooms and throughout the event
  •    Opportunity to present a live or prerecorded personal closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage

EP Sponsorship Opportunities

Sponsor students and emerging professionals to attend the virtual Annual Conference event or the in-person Street & Area Lighting Conference. Student and EP recipients selected by Emerging Professional Committee.

EP Breakout Room Sponsor - $8,000

What do you get?

  •    Sponsor breakout room for live engagement and networking during EP Day
  •    Opportunity to present a live or prerecorded personal welcome message (15 seconds-1 minute duration)
  •    Visibility and awareness at the start of the schedule
  •    Personalized zoom backgrounds for moderators
  •    Recognition as an EP Program Sponsor on all event communication
  •    Recognition on the IES Annual Conference homepage
  •    Recognition on the IES Annual Conference Emerging Professional homepage
  •    Opportunity to provide personalized swag to attendees and moderators

EP Game Sponsor - $5,000

What are the benefits?

  •    Sponsor live interactive game session(s) during EP Day
  •    Ability to use your personal game hosting platform for the game session (IES can provide platform if needed)
  •    Be a Game Co-Host
  •    Opportunity to provide personalized swag or selection of IES publications as prize options

1 X Event Sponsor - $5,000

What’s in it for you?

  •    Visibility and awareness before breakout rooms and throughout the event – graphic image of logo
  •    Opportunity to submit a prerecorded personal opening/closing message (15 seconds-1 minute duration)
  •    Shout-outs throughout the event
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

6 X Breakout Room Sponsor - $1,000 – (1 for each of 6 Breakout Rooms)

What do you get?

  •    Visibility and awareness at the start of the schedule – [verbal announcement/thank you]
  •    Personalized Zoom background for moderators – [moderators must use if provided by sponsor]
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

3 X Leadership Forum Kahoot Game Sponsor - $500

What are the benefits?

  •    Sponsor live interactive Kahoot game session(s) during LF Day
  •    Be a Game Co-Host (optional)
  •    Recognition as a Leadership Forum Sponsor on all event communication
  •    Recognition on the Leadership Forum homepage

1x Gold Sponsor- $25,000

  •    Recognition as a Gold Sponsor in a fourth (1/4) page placement for 2 months in LD+A magazine
  •    Recognition as Gold sponsor on event app and all event communication, excluding Registration and Daily Digest communications
  •    Full registration for two (2) to the Annual Conference
  •    Company logo and hyperlink placed on exhibitor page within event app

2x Keynote Sponsor- $10,000

  •    2-3 minute Opening
  •    Introduce keynote speaker
  •    Company logo and hyperlink placed on exhibitor page within event app

5x Virtual Break Sponsor - $6,000

  •    Provided graphic visible during break duration
  •    Recognition as Virtual Break sponsor on event app and all event communications, excluding Registration and Daily Digest communications
  •    Full Registration for one (1) to the Annual Conference

1x Opening Session Sponsor- $5,000

  •    90-second video prior to session start
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Closing Session Sponsor- $5,000

  •    90-second video prior to session start
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Society Update Sponsor - $5,000

  •    Recognition as Society Update sponsor throughout web
  •    Recognition as Society Update sponsor on event app and all event communication, excluding Registration and Daily Digest communications
  •    Full registration for one (1) to attend the 2021 Annual Conference
  •    90-second video prior to session start

1x Registration Sponsor - $5,000

  •    Visibility as sole sponsor on the registration page and in all registration focused communications
  •    Company logo and hyperlink placed on exhibitor page within event app

1x Daily Digest Sponsor - $5,000

  •    Visibility as sole sponsor in all Daily Digest focused communications
  •    Recognition on event webpage and communications as Daily Digest Sponsor

10x Event App Exhibitor Page Sponsor - $1,000

  •    Company logo and hyperlink placed on exhibitor page within event app